![]() If there are conflicting metrics between different teams, there will never be alignment on where to allocate resources. This could be revenue, user satisfaction, growth, lead acquisition. ![]() To prioritize effectively, you need to find one success metric in order to measure the impact of everything that you do. Product Manager: Defining your Success Metric Gradually, you will pivot the team towards the direction that you want to go to. The key decision is dependant on the external stakeholders. Early on, learn what forces are acting on your team. Sometimes, it’s better to learn and listen before stepping to the front. There are times when it is best to sit back and admit that you don’t yet know how to lead in every scenario. That said, you don’t always need to take charge. It means you have the facts at your fingertips, and a trail of breadcrumbs to support your thinking and justify your decisions. One solution here is to appoint yourself as the note taker for all meetings. Staff Product Manager: Horizontal LeadershipĪssociate Product Manager: Leading without ExpertiseĪt this stage in your journey, you will be expected to lead teams but may not have developed all the areas of expertise you need in order to do so. Generally speaking, there are four levels of Product Management:Įxpectations of the PM are different depending on which level you are at. The Expectations of Different Level Product Managers Keeping people moving forward is an essential skill at all the levels of PM we will outline below. Even when companies are healthier, failures and setbacks are common in Product Management. This is done through reassurance, through keeping the team focused on one step at a time. It was at this point that Kevin realized that the most important skill of a Product Manager is the ability to create positivity. Despite reduced resources, the Product team was still expected to deliver on the roadmap that had been created during sunnier times. Kevin Gu began work at Etsy around the time that the company, suffering flat revenues, announced a 25% reduction in staff and the departure of the CEO. With this fundamental truth in the back of your mind, let’s dive into what Kevin Gu, a Senior PM at Etsy, has to say about climbing the ladder and advancing in your Product Management career. From Associate PMs focusing on executions to Staff PMs navigating the cross-functional relationships necessary to enable complex and impactful product strategies, the one thing that all levels of PM have in common is… Navigating the path to the more senior ranks of Product Management can be a daunting task.
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